This article provides a critical overview of the current practices of marketers in designing and executing marketing …

With a population 121 Crore India is a country of multilingual, multicultural and multi-level society. A World Bank … study has revealed that nearly two thirds of India's total population still lives in rural areas. The rural economy has … rapidly transformed in the last decade and is now being led by manufacturing. Rural India accounts for about 50 percent of …

accordingly. A paradigm shift in the market has put rural India on every company’s marketing roadmap. Penetration in rural would … population is large and the growth rate is also towering. India’s rural population comprising 12 per cent of the world …’s population represented a huge, untapped market. On account of cut-throat competition in urban India, the rural markets are …