Conceptual expansion of the discipline of rural marketing : an objective analysis
Dev Narayan Sarkar, Kaushik Kundu, Himadri Roy Chaudhuri
| Year of publication: |
Septemer 2016
|
|---|---|
| Authors: | Sarkar, Dev Narayan ; Kundu, Kaushik ; Chaudhuri, Himadri Roy |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 20.2016, 3, p. 169-183
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| Subject: | Rural Marketing | Developmental Rural Marketing | Hollistic Rural Marketing | Content Analysis | Principal Component | Analysis | Ländliche Wirtschaft | Rural economy | Marketing | Indien | India | Marketingmanagement | Marketing management | Ländlicher Raum | Rural area | Ambulanter Handel | Itinerant trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262916651531 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011667338