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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual … approaches in theory and practice: Theory is dominated by quantitative studies that measure the effects of individual factors … is no comprehensive theory of auction prices that combines both perspectives. To fill this gap, the author conducts three …
Persistent link: https://www.econbiz.de/10013450820
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Toward a theory of behavioral control
Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211
Persistent link: https://www.econbiz.de/10014303190
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Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402
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BVAR as a category management tool : an illustration and comparison with alternative techniques
Curry, David J. (contributor) - 1994
Persistent link: https://www.econbiz.de/10000885243
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Marketing's role in economic development
Reddy, Allan C. - 1994
Persistent link: https://www.econbiz.de/10000885670
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Monopolistic competition with marketing and search : a characterization of Epsilon-Nash equilibria for finite markets
Zink, Helmut - 1993
Persistent link: https://www.econbiz.de/10000885903
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Verbandsmarketing : Ausgestaltung der Marketing-Instrumente von Wirtschaftsverbänden
Mono, Matthias - 1994
Persistent link: https://www.econbiz.de/10000887783