In direct marketing, customers are usually asked to take a specific action, and their responses are recorded over time and stored in a database. Based on the response data, we can estimate the number of customers who will ultimately respond, the number of responses anticipated to receive by a...

We deal with the multi-attribute decision problem with sequentially presented decision alternatives. Our decision model is based on the assumption that the decision-maker has a major attribute that must be “optimized” and minor attributes that must be “satisficed”. In the vendor...

Beginning with data collection, Robust Conjoint Analysis demonstrates quite a few comparative advantages over other conjoint methodologies. A computer-aided graphical survey collects information through a user-friendly interface. Compared to a numerical or quantitative approach in data...

Manufacturing systems typically contain processing and assembly stages whose output quality is significantly affected by the output quality of preceding stages in the system. This study offers and empirically validates a procedure for (1) measuring the effect of each stage's performance on the...