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In direct marketing, customers are usually asked to take a specific action, and their responses are recorded over time and stored in a database. Based on the response data, we can estimate the number of customers who will ultimately respond, the number of responses anticipated to receive by a...
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We deal with the multi-attribute decision problem with sequentially presented decision alternatives. Our decision model is based on the assumption that the decision-maker has a major attribute that must be “optimized” and minor attributes that must be “satisficed”. In the vendor...
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Beginning with data collection, Robust Conjoint Analysis demonstrates quite a few comparative advantages over other conjoint methodologies. A computer-aided graphical survey collects information through a user-friendly interface. Compared to a numerical or quantitative approach in data...
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Manufacturing systems typically contain processing and assembly stages whose output quality is significantly affected by the output quality of preceding stages in the system. This study offers and empirically validates a procedure for (1) measuring the effect of each stage's performance on the...
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