Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Year of publication: |
2012
|
---|---|
Authors: | Chun, Young H. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 217.2012, 3, p. 673-678
|
Publisher: |
Elsevier |
Subject: | Response pattern | Direct marketing | Probabilistic modeling |
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