Narrow search
Showing 21 - 30 of 27,253
Cover Image
The marketing director's role in business planning and corporate governance
Michaluk, Gerald - 2007
Persistent link: https://www.econbiz.de/10003563829
Cover Image
Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh; Clark, Moira; Smith, Brian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
Cover Image
Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems
Bruggen, Gerrit H. van; Wierenga, Berend - 2010
Persistent link: https://www.econbiz.de/10008651948
Cover Image
Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Schilling, Martin S.; Schulze-Cleven, Paul J. - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 571-590
Persistent link: https://www.econbiz.de/10003874176
Cover Image
Plan implementation dissonance : addressing the quandary of : how did they come up with that?
Carr, Benjamin Nathaniel - In: Journal of strategic marketing 20 (2012) 3, pp. 187-196
Persistent link: https://www.econbiz.de/10009575432
Cover Image
Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias; Tropp, Jörg - In: Journal of marketing communications 18 (2012) 2, pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
Cover Image
Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
Cover Image
Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander; Lim, Lewis K. S. - In: Journal of strategic marketing 19 (2011) 6, pp. 501-516
Persistent link: https://www.econbiz.de/10009657849
Cover Image
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006
Persistent link: https://www.econbiz.de/10003265622
Cover Image
Decision support for marketing management
Little, John D. C. - 1978
Persistent link: https://www.econbiz.de/10002378730