Wedel, Michel; DeSarbo, Wayne S - In: Journal of Business & Economic Statistics 14 (1996) 4, pp. 447-59
A multidimensional scaling methodology (STUNMIX) for the analysis of subjects preference/choice of stimuli is presented, which integrates previous models into a single framework. Locations of the stimuli and the ideal-points of derived segments of subjects on latent dimensions are estimated...