Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity
| Year of publication: |
1993
|
|---|---|
| Authors: | Steenkamp, Jan-Benedict E. M. ; Wedel, Michel |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 26.1993, 3, p. 237-249
|
| Publisher: |
Elsevier |