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Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires

Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10013397506

Quantifying the effect of status in a multi-tier loyalty program

Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383

Persistent link: https://www.econbiz.de/10013326930

Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints

Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466

Persistent link: https://www.econbiz.de/10013534078

Drivers of consumer adoption of e-commerce : a meta-analysis

Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1186-1208

Persistent link: https://www.econbiz.de/10013471082

Innovation contests : attracting new solvers and new high-quality solutions

Hu, Feng; Huizingh, Eelko; Bijmolt, Tammo H. A. - In: R & D management 53 (2023) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10013472964

The effectiveness of cause-related marketing : a meta-analysis on consumer responses

Schamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; … - In: Journal of marketing research 60 (2023) 1, pp. 189-215

Persistent link: https://www.econbiz.de/10013474564

Evaluating store location and department composition based on spatial heterogeneity in sales potential

Hunneman, Auke; Bijmolt, Tammo H. A.; Elhorst, J. Paul - In: Journal of retailing and consumer services 73 (2023), pp. 1-7

Persistent link: https://www.econbiz.de/10014303330

Healthy shopping dynamics : the healthiness of sequential grocery choices

Ittersum, Koert van; Heide, Martine T. van der; … - In: Journal of retailing 100 (2024) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10014526950

A meta-analysis of brand extension success : the effects of parent brand equity and extension fit

Peng, Chenming; Bijmolt, Tammo H. A.; Völckner, Franziska - In: Journal of marketing 87 (2023) 6, pp. 906-927

Persistent link: https://www.econbiz.de/10014432740

A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options

DeSarbo, Wayne S.; Ramaswamy, Venkatram; Wedel, Michel; … - 1996

We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. The proposed latent structure multidimensional scaling procedure...

Persistent link: https://www.econbiz.de/10009476605