//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market orientation and busines...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
10
Strategic management
8
Strategisches Management
8
Marketing management
7
Marketingmanagement
7
USA
6
United States
6
Vereinigte Staaten
6
Competitive advantage
5
Corporate culture
5
High technology
5
Hochtechnologie
5
Börsenkurs
4
Capital income
4
Innovation
4
Kapitaleinkommen
4
Knowledge management
4
Market research
4
Marktforschung
4
Performance
4
Share price
4
Unternehmenskultur
4
Wettbewerbsvorteil
4
Corporate social responsibility
3
Financial market
3
Finanzmarkt
3
Firm performance
3
New product development
3
PIMS
3
Performance measurement
3
Performance-Messung
3
Produktentwicklung
3
Profitability
3
Rentabilität
3
Unternehmenserfolg
3
Wissensmanagement
3
Beziehungsmarketing
2
Consumer behaviour
2
Contingency theory
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
36
Free
14
Type of publication
All
Article
166
Book / Working Paper
26
Other
1
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
research-article
6
Aufsatz im Buch
5
Book section
5
Reprint
3
conceptual-paper
2
Arbeitspapier
1
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
Undetermined
124
English
68
German
1
Author
All
Slater, Stanley F.
104
Jacobson, Robert
78
Olson, Eric M.
41
Mizik, Natalie
39
Narver, John C.
28
Sengupta, Sanjit
12
Aaker, David A.
9
Hult, G. Tomas M.
9
Hult, G.Tomas M.
8
Mohr, Jakki J.
7
Maisel, Sherman J.
6
Mohr, Jakki
6
Ketchen, David J.
5
Zwirlein, Thomas J.
5
Erickson, Gary
4
Reddy, Venkateshwar K.
4
Sørensen, Hans Eibe
4
Weigand, Robert A.
4
Czaplewski, Andrew J.
3
Hanssens, Dominique M.
3
Nguyen, Dung K.
3
Srinivasan, Shuba
3
Aaker, David
2
Anthony, Toni
2
Bayus, Barry L.
2
Blocker, Christopher P.
2
Connelly, Brian L.
2
Cooper, Rachel
2
Cravens, David W.
2
Erickson, Gary M.
2
Flint, Daniel J.
2
Fornell, Claes
2
Garmaise, Mark J.
2
Heeley, Michael B.
2
Ittner, Christopher
2
Kimbrough, Michael D.
2
Larcker, David F.
2
Mithas, Sunil
2
Morgeson, Forrest V., III.
2
Myers, Matthew B.
2
more ...
less ...
Institution
All
National Bureau of Economic Research
1
National Bureau of Economic Research (NBER)
1
Published in...
All
Marketing management : a quarterly business management publication of the American Marketing Association
14
Business horizons
13
Journal of marketing
13
Business Horizons
11
Journal of business strategy
9
Journal of the Academy of Marketing Science
8
MSI reports : working paper series
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing research : JMR
7
Marketing Science
6
Report / Marketing Science Institute
5
Strategic management journal
5
Journal of Business Strategy
4
The journal of product innovation management : an internat. publication of the Product Development & Management Association
4
Academy of Management journal : AMJ
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European Journal of Marketing
2
Journal of accounting & economics
2
Risk and capital adequacy in commercial banks
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
American Economic Review
1
European journal of marketing : EJM
1
FRBSF Economic Letter
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
International Journal of Forecasting
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Accounting and Economics
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of Financial and Quantitative Analysis
1
Journal of business and technical communication : JBTC
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of contemporary business
1
Journal of financial and quantitative analysis : JFQA
1
more ...
less ...
Source
All
OLC EcoSci
77
ECONIS (ZBW)
73
RePEc
29
Other ZBW resources
8
USB Cologne (EcoSocSci)
5
BASE
1
Showing
71
-
80
of
193
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity
Lane, Vicki
;
Jacobson, Robert
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10005997283
Saved in:
72
Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
50
(
2004
)
12
,
pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
Saved in:
73
The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.
;
Erickson, Gary
;
Jacobson, Robert
- In:
Management science : journal of the Institute for …
49
(
2003
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10006084826
Saved in:
74
Myopic management behavior with efficient, but imperfect, financial markets: A comparison of information asymmetries in the U.S. and Japan
Jacobson, Robert
;
Aaker, David
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-406
Persistent link: https://www.econbiz.de/10006807267
Saved in:
75
RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets
Aaker, David A.
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 485-493
Persistent link: https://www.econbiz.de/10006656373
Saved in:
76
The Financial Information Content of Perceived Quality
Aaker, David A.
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10006687057
Saved in:
77
Composite Dependent Variables and the Market Share Effect
Jacobson, Robert
;
Aaker, David A.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
2
,
pp. 209
Persistent link: https://www.econbiz.de/10006949304
Saved in:
78
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.
;
Mcalister, Leigh
;
Mizik, Natalie
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
Saved in:
79
Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context Cz:110
Mizik, Natalie
;
Jacobson, Robert
- In:
Operations research, Management science : OR MS ; the …
48
(
2008
)
6
,
pp. 575-576
Persistent link: https://www.econbiz.de/10008254443
Saved in:
80
Rejoinder-Customer Satisfaction-Based Mispricing: Issues and Misconceptions
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 836-845
Persistent link: https://www.econbiz.de/10008318782
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->