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Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity
Lane, Vicki; Jacobson, Robert - In: Journal of marketing 59 (1995) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10005997283
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Are Physicians #8220Easy Marks#8221? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Mizik, Natalie; Jacobson, Robert - In: Management science : journal of the Institute for … 50 (2004) 12, pp. 1704-1715
Persistent link: https://www.econbiz.de/10006078713
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The Financial Rewards of New Product Introductions in the Personal Computer Industry
Sayus, Barry L.; Erickson, Gary; Jacobson, Robert - In: Management science : journal of the Institute for … 49 (2003) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10006084826
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Myopic management behavior with efficient, but imperfect, financial markets: A comparison of information asymmetries in the U.S. and Japan
Jacobson, Robert; Aaker, David - In: Journal of accounting & economics 16 (1993) 4, pp. 383-406
Persistent link: https://www.econbiz.de/10006807267
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RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets
Aaker, David A.; Jacobson, Robert - In: Journal of marketing research : JMR 38 (2001) 4, pp. 485-493
Persistent link: https://www.econbiz.de/10006656373
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The Financial Information Content of Perceived Quality
Aaker, David A.; Jacobson, Robert - In: Journal of marketing research : JMR 31 (1994) 2, pp. 191-201
Persistent link: https://www.econbiz.de/10006687057
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Composite Dependent Variables and the Market Share Effect
Jacobson, Robert; Aaker, David A. - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 209
Persistent link: https://www.econbiz.de/10006949304
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Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.; Mcalister, Leigh; Mizik, Natalie; … - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
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Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context Cz:110
Mizik, Natalie; Jacobson, Robert - In: Operations research, Management science : OR MS ; the … 48 (2008) 6, pp. 575-576
Persistent link: https://www.econbiz.de/10008254443
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Rejoinder-Customer Satisfaction-Based Mispricing: Issues and Misconceptions
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 836-845
Persistent link: https://www.econbiz.de/10008318782