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Cox, Donald F.; Good, Robert E. - In: Harvard business review : HBR 45 (1967) 3, pp. 145-154

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Corfitzen jr., William E. - In: Overseas business reports : OBR (1969) 18, pp. 1-12

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Cox", Eli P. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 189-195

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Copulsky, William - In: Journal of marketing 24 (1959) 1, pp. 36-40

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Crow, Lowell E. - In: Journal of marketing research : JMR 17 (1980) 1, pp. 34-44

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