How to build a marketing information system
Donald F. Cox and Robert E. Good
| Year of publication: |
1967
|
|---|---|
| Authors: | Cox, Donald F. ; Good, Robert E. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 45.1967, 3, p. 145-154
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| Subject: | Marktforschung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002033159