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Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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Employee mere presence and its impact on customer satisfaction
Söderlund, Magnus - In: Psychology & marketing 33 (2016) 6, pp. 449-464
Persistent link: https://www.econbiz.de/10011491951
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Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus; Colliander, Jonas - In: Journal of retailing and consumer services 25 (2015), pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
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Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction
Söderlund, Magnus; Julander, Claes-Robert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 216-226
Persistent link: https://www.econbiz.de/10003852535
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The happy versus unhappy service worker in the service encounter : assessing the impact on customer satisfaction
Söderlund, Magnus; Rosengren, Sara - In: Journal of retailing and consumer services 17 (2010) 2, pp. 161-169
Persistent link: https://www.econbiz.de/10003956387
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Face value : images of headless decorative models increase consumer identification and product attitudes
Berg, Hanna; Söderlund, Magnus - In: The changing roles of advertising : [extended versions …, (pp. 263-272). 2013
Persistent link: https://www.econbiz.de/10009773441
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An examination of the effects of message content that categorizes the customer
Söderlund, Magnus; Julander, Claes-Robert - In: The changing roles of advertising : [extended versions …, (pp. 341-350). 2013
Persistent link: https://www.econbiz.de/10009773939
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Preferential treatment in the service encounter
Söderlund, Magnus; Liljander, Veronica; Gummerus, Johanna - In: Journal of service management 25 (2014) 4, pp. 512-530
Persistent link: https://www.econbiz.de/10010405209
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When the customer has left the store : an examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications
Söderlund, Magnus; Berg, Hanna; Ringbo, Joel - In: Journal of retailing and consumer services 21 (2014) 4, pp. 529-536
Persistent link: https://www.econbiz.de/10010388539
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The "killer" ad : an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201