Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Year of publication: |
2015
|
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Authors: | Söderlund, Magnus ; Colliander, Jonas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 25.2015, p. 47-57
|
Subject: | Consumer to consumer | Loyalty programs | Perceived distributive justice | Customer satisfaction | Loyalty | Repatronize intentions | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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