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Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel - In: Journal of international marketing 31 (2023) 3, pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
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Image advertising under unfair competition law and the Benetton campaign
Hartwig, Henning - In: IIC : international review of intellectual property and … 32 (2001) 7, pp. 777 - 794
Persistent link: https://www.econbiz.de/10015143423
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Multi-platform advertising strategies in the global marketplace
Yang, Kenneth C. C. (ed.) - 2017
"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …
Persistent link: https://www.econbiz.de/10012392970
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Die Globalisierung von Werbekampagnen aus der Sicht einer Unternehmung auf internationalen Absatzmärkten
Brandhorst-Friedrich, Ursula - 1986
Persistent link: https://www.econbiz.de/10000714255
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Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986
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Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael - 1997
Persistent link: https://www.econbiz.de/10000602806
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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Comparative advertising in the global marketplace : the effects of cultural orientation on communication
Gürhan-Canli, Zeynep (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649798
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Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro; Taylor, Charles Robert - In: Advertising and communication : proceedings 4th …, (pp. 145-152). 2005
Persistent link: https://www.econbiz.de/10003353727