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Objectives for successfully participating in trade shows
Kirchgeorg, Manfred; Springer, Christiane; Kästner, Evelyn - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
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Markendifferenzierung im B2B : der Blue Ocean in der Nische
Franz, Oliver - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 207-228). 2010
Persistent link: https://www.econbiz.de/10003925014
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The impact of perceived innovativeness n maintaining a buyer-seller relationship in health care markets : a cross-cultural study
Falkenreck, Christine; Wagner, Ralf - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 225-242
Persistent link: https://www.econbiz.de/10008989911
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Managing product variety decisions for sustainable profitability in B2B industries
Kuffer, Florian; Brecht, Leo - In: International journal of technology marketing : IJTMkt 7 (2012) 3, pp. 287-305
Persistent link: https://www.econbiz.de/10009576391
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Reference prices as determinants of business-to-business price negotiation outcomes : an empirical perspective from the chemical industry
Moosmayer, Dirk C.; Schuppar, Bjoern; Siems, Florian - In: The journal of supply chain management : a global … 48 (2012) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10009507108
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 307-327). 2012
Persistent link: https://www.econbiz.de/10009553513
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Interkulturelles Management im Investitionsgütermarketing
Emrich, Christin - In: Maschinenbaumarketing, (pp. 93-115). 2012
Persistent link: https://www.econbiz.de/10009558212
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Innovationsmarketing im Maschinenbau
Thiebes, Florian; Plankert, Nicole - In: Maschinenbaumarketing, (pp. 1-23). 2012
Persistent link: https://www.econbiz.de/10009558232
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Pricing-Prozesse für Komponentenhersteller im Maschinen- und Anlagenbau
Riekhof, Hans-Christian; Wacker, Philipp - 2012
Persistent link: https://www.econbiz.de/10009530860