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Markt- und Kundensegmentierung : kundenorientierte Markterfassung und -bearbeitung
Freter, Hermann - 2008 - 2., vollst. neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003691089
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Multi stage promotional resource allocation for segment specific and spectrum effect of promotion for a product incorporating repeat purchase behavior
Manik, Prerna; Gupta, Anshu; Jha, P. C. - In: International game theory review 17 (2015) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10010528386
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Der Marketing-Switch pharmazeutischer Produkte : Chancen für forschende Unternehmen
Küpper, Jörn - 1998
Persistent link: https://www.econbiz.de/10010223751
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke (ed.); Haßmann, Volker (ed.);  … - 2006 - [Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
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Platform leveraging strategies and market segmentation
Marion, Tucker J.; Simpson, Timothy W. - In: Product platform and product family design : methods …, (pp. 73-90). 2006
Persistent link: https://www.econbiz.de/10003262869
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Strategisches Nischenmanagement : Entstehung und Bearbeitung von Marktnischen
Danner, Marc - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001706399
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Market segmentation
Evans, Martin - In: The marketing book, (pp. 246-283). 2003
Persistent link: https://www.econbiz.de/10001725151