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Explaining cross-country diffe...
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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
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2006
Persistent link: https://www.econbiz.de/10003379159
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline
;
Gatignon, Hubert A.
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2010
Persistent link: https://www.econbiz.de/10008807653
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
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contributor
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2007
Persistent link: https://www.econbiz.de/10003591697
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Firms and the creation of new markets
Anderson, Erin
;
Gatignon, Hubert A.
- In:
Handbook of new institutional economics
,
(pp. 401-431)
.
2008
Persistent link: https://www.econbiz.de/10003703802
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Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas
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Gatignon, Hubert A.
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2009
Persistent link: https://www.econbiz.de/10008652395
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PIMS and the market share effect : biased evidence versus fuzzy evidence
Christen, Markus
;
Gatignon, Hubert A.
- In:
The profit impact of marketing strategy project : …
,
(pp. 260-271)
.
2009
Persistent link: https://www.econbiz.de/10003927401
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
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Muller, Eitan
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International journal of research in marketing : IJRM ; …
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2010
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1
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pp. 22-24
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Explaining cross-country differences in the effects of R&D expenditures on risk and stock returns
Ngobo, Paul-Valentin
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Gatignon, Hubert A.
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2012
Persistent link: https://www.econbiz.de/10009704668
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
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2013
Persistent link: https://www.econbiz.de/10009793455
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Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja
;
Rolland, Sylvie
;
Gatignon, Hubert A.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 835-848
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