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Olsen, Jørgen Kai
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International journal of advertising : the quarterly review of marketing communications
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Working paper / Institut for Afsætningsøkonomi, Handelshøjskolen i København / Marketing Institute, the Copenhagen Institute of Economics and Business Administration
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
6
OLC EcoSci
3
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1
Estimation af parametrene i prøve- og genkøbsmodellen
Olsen, Jørgen Kai
-
1990
Persistent link: https://www.econbiz.de/10000826106
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2
En empirisk model for prisdannelsen for danske obligationer
Stenvinkel Nilsson, Ole
;
Olsen, Jørgen Kai
-
1990
Persistent link: https://www.econbiz.de/10000826105
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3
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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4
En adfærdsteoretisk model til beregning af kunders levetid og værdi
Stenvinkel Nilsson, Ole
;
Olsen, Jørgen Kai
-
1996
Persistent link: https://www.econbiz.de/10000964969
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5
Measuring consumer response to price deals in the grocery sector
Olsen, Jørgen Kai
;
Stenvinkel Nilsson, Ole
-
1999
Persistent link: https://www.econbiz.de/10001374756
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6
Testing the significance of STAS scores for brands
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Stenvinkel …
-
1999
Persistent link: https://www.econbiz.de/10001564799
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7
Testing the Significance of STAS Scores for Brands - Short Term Advertising Strength (STAS) has become a widely used term in media planning. Rarely, however, have the statistical s...
Hansen, Flemming
;
Nilsson, Ole Stenvinkel
;
Olsen, …
- In:
Marketing and research today : the journal of the …
27
(
1999
)
4
,
pp. 152-158
Persistent link: https://www.econbiz.de/10006388205
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8
An interview-based measure of short-term advertising effects
Hansen, Flemming
;
Olsen, Jørgen Kai
- In:
International journal of advertising : the quarterly …
21
(
2002
)
4
,
pp. 455-480
Persistent link: https://www.econbiz.de/10008118580
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9
The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International journal of advertising : the quarterly …
25
(
2006
)
4
,
pp. 431-446
Persistent link: https://www.econbiz.de/10008126243
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