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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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A twenty-first century guide to Aldersonian marketing thought
Wooliscroft, Ben (ed.) - 2006
Persistent link: https://www.econbiz.de/10003228278
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Critical marketing : issues in contemporary marketing
Tadajewski, Mark (ed.); Brownlie, Douglas T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003577816
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Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert - 1999
Persistent link: https://www.econbiz.de/10013420241
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Theory construction in marketing : some thoughts on thinking
Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982
Persistent link: https://www.econbiz.de/10013491162
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …
Persistent link: https://www.econbiz.de/10011801704
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Property and prophets : the evolution of economic institutions and ideologies
Hunt, Emery K. - 1972
Persistent link: https://www.econbiz.de/10000556140
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Essays on economics and economists
Coase, R. H. - 1994
Persistent link: https://www.econbiz.de/10000346749
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The misfortunes of prosperity : an introduction to modern political economy
Cohen, Daniel - 1995
Persistent link: https://www.econbiz.de/10000532679