Similar Search Results - EconBiz

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Understanding prices at art auctions : a conceptual framework for the auction price mechanism

Noll, Laura - 2022

ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual … approaches in theory and practice: Theory is dominated by quantitative studies that measure the effects of individual factors … is no comprehensive theory of auction prices that combines both perspectives. To fill this gap, the author conducts three …

Persistent link: https://www.econbiz.de/10013450820

Toward a theory of behavioral control

Lim, Weng Marc; Weissmann, Marc Arul - In: Journal of strategic marketing 31 (2023) 1, pp. 185-211

Persistent link: https://www.econbiz.de/10014303190

Basic types of business strategies and their implications on product development and marketing

Rajala, Arto - 1994

Persistent link: https://www.econbiz.de/10000884402

Evolutionäres Handelsmanagement : die controllinggestützte Evolution erlebnisorientierter Betreibungskonzepte des stationären Einzelhandels

Ahlert, Dieter - 1992

Persistent link: https://www.econbiz.de/10000884850

BVAR as a category management tool : an illustration and comparison with alternative techniques

Curry, David J. (contributor) - 1994

Persistent link: https://www.econbiz.de/10000885243

Marketing's role in economic development

Reddy, Allan C. - 1994

Persistent link: https://www.econbiz.de/10000885670

Monopolistic competition with marketing and search : a characterization of Epsilon-Nash equilibria for finite markets

Zink, Helmut - 1993

Persistent link: https://www.econbiz.de/10000885903

Verbandsmarketing : Ausgestaltung der Marketing-Instrumente von Wirtschaftsverbänden

Mono, Matthias - 1994

Persistent link: https://www.econbiz.de/10000887783

Organisation zwischenbetrieblicher Informationssysteme zur Unterstützung des Distributionsmanagements : eine Darstellung am Beispiel der Landmaschinenbranche

Stenske, Thomas A. - 1994 - 1. Aufl

Persistent link: https://www.econbiz.de/10000887806

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