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Reklameforbruget, dets sammensætning og nogle kritiske faktorer
Hansen, Flemming - 1990
Persistent link: https://www.econbiz.de/10000789298
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Recent developments in the measurement of advertising effectivenes : the third generation
Hansen, Flemming - 1995
Persistent link: https://www.econbiz.de/10000911448
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Brain lateralization and individual differences in people's reaction to mass communication
Hansen, Flemming; Lundsgaard, Niels Erik - 1981
Persistent link: https://www.econbiz.de/10000577119
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The relationship between brain lateralization measured with self-reporting techniques and with dichotic listening
Hansen, Flemming - In: Journal of Economic Psychology 5 (1984) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10005299553
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Children : consumption, advertising and media
Hansen, Flemming (contributor) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10004716010
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Distinguishing between feelings and emotions in understanding communication effects
Hansen, Flemming - In: Journal of business research : JBR 58 (2005) 10, pp. 1426-1436
Persistent link: https://www.econbiz.de/10006715244
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ADVERTISING EFFECTIVENESS - Survey research: A substitute for single-source data - Sharpen your ad tracking. Add a dose of STAS
Hansen, Flemming - In: ADMAP : for decisionmakers in advertising, marketing, … 35 (2000) 1, pp. 33-35
Persistent link: https://www.econbiz.de/10006778211
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Using social character in segmentation
Hansen, Flemming - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 6, pp. 26-29
Persistent link: https://www.econbiz.de/10006786778
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CONSUMER RESEARCH - How to measure brand emotion - If we measure brands' emotional values, does this help guide marketing decisions? It can be done, and the results both fit the th...
Percy, Larry; Hansen, Flemming - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 10, pp. 32-35
Persistent link: https://www.econbiz.de/10006754258
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Reputation management : Corporate design: a tool for testing
Gabrielsen, Gorm; Kristensen, Tore; Hansen, Flemming - In: Corporate communications : an international journal 5 (2000) 2, pp. 113-118
Persistent link: https://www.econbiz.de/10008715353