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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Market conditions : a new focus for residential appraisers
Rattermann, Mark R. - In: Appraisal journal 77 (2009) 3, pp. 213-223
Persistent link: https://www.econbiz.de/10003873060
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Ethical decision making : Panama-United States differences in consumer and marketing contexts
Seshadri, Srivatsa; Broekemier, Greg M. - In: Journal of global marketing 22 (2009) 4, pp. 299-311
Persistent link: https://www.econbiz.de/10003899959
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Preface
Solow, Robert M. - In: German economic review 10 (2009) 4, pp. 375-377
Persistent link: https://www.econbiz.de/10003900351
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An "unfolding" latent variable model for likert attitude data : drawing inferences adjusted for response style
Javaras, Kristin N.; Ripley, Brian D. - In: Journal of the American Statistical Association : JASA 102 (2007) 478, pp. 454-463
Persistent link: https://www.econbiz.de/10003490264
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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The media buying process: perceptions of media sales representatives
Bichard, Shannon L.; Chambers, Todd; Patwardhan, Padmini - In: JMM : the international journal on media management 9 (2007) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10003465581
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Structuring the market for heavy duty detergents: experiments in multidimensional scaling (MDS)
Asselbergs, Pim; Bogaerts, Eddy - 1975
Persistent link: https://www.econbiz.de/10003477163
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Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil; Zhang, James J.; Ko, Yong Jae - In: Sport management review 12 (2009) 3, pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332