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Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
40
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
32
Piercy, Nigel
29
Vrontis, Demetris
29
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
McDonald, Malcolm
25
Reinecke, Sven
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
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Hartley, Steven W.
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Hinson, Robert
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Kotabe, Masaaki
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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OECD
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Verlag Franz Vahlen
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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De Gruyter Oldenbourg
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Duncker & Humblot
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Harvard Graduate School of Business Administration
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Chartered Institute of Marketing
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Information Resources Management Association
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National Bureau of Economic Research
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NetLibrary, Inc
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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AMACOM
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American Management Association
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Uni-Taschenbücher GmbH
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Campus Verlag
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Center of Market Oriented Product and Production Management
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DePaul University / College of Commerce
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Berliner Wissenschafts-Verlag
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Erich-Schmidt-Verlag
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
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4
Internationales Arbeitsamt
4
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4
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4
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4
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Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
100
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
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European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Marketing : ZFP ; journal of research and management
41
The journal of product & brand management
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
16,665
USB Cologne (EcoSocSci)
663
Other ZBW resources
249
RePEc
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EconStor
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BASE
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USB Cologne (business full texts)
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41
Transitions in marketing strategy : a look at the process
Rosa, Jose Antonio
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000891462
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42
Modellanalyse der Prozessindustrie zur Gestaltung kundennaher Produktionssysteme : eine empirische Untersuchung
Keck, Ernst W.
-
1994
Persistent link: https://www.econbiz.de/10000892643
Saved in:
43
Strategische Produktions- und Distributionsplanung : betriebliche Standortoptimierung bei degressiv verlaufenden Produktionskosten
Schildt, Birgit
-
1994
Persistent link: https://www.econbiz.de/10000892766
Saved in:
44
Marktsegmentierung auf Dienstleistungsmärkten : dargestellt am Beispiel des Marktes für Flugdienstleistungen
Friedrich, Heike
;
Görgen, Walter
-
1993
Persistent link: https://www.econbiz.de/10000893587
Saved in:
45
Die Entwicklung einer Systemtechnik und ihre Anwendung auf ein vertikales Marketingsystem
Jung, Michael M.
-
1993
Persistent link: https://www.econbiz.de/10000894313
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46
Entwicklung einer Marketing-Konzeption für eine Erzeugergemeinschaft zur Vermarktung von Rindfleisch aus ökologischer Erzeugung an Großverbraucher
Brune, Falk
-
1994
Persistent link: https://www.econbiz.de/10000894371
Saved in:
47
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
-
1993
Persistent link: https://www.econbiz.de/10000894997
Saved in:
48
Großhandelsmarketing
Kysela, Kai D.
-
1994
Persistent link: https://www.econbiz.de/10000895243
Saved in:
49
Die Handhabung des Moderisikos
Brosche, Oliver
-
1994
Persistent link: https://www.econbiz.de/10000895336
Saved in:
50
Informationssystem für die strategische Marketingplanung in Detailhandelsunternehmen
Schlieper, Johann
-
1994
Persistent link: https://www.econbiz.de/10000896224
Saved in:
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