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Packaged pleasures : how technology & marketing revolutionized desire
Cross, Gary S.; Proctor, Robert N. - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010459311
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Effect of price and brand on common platform appliance failure
Baker, Nathan; Badar, M. Affan - In: Asia-Pacific journal of management research and … 11 (2015) 4, pp. 296-304
Persistent link: https://www.econbiz.de/10011446577
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Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto; Wahyuni, Sari; Gayatri, Gita; Mussry, … - In: Journal of global marketing 33 (2020) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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Gebrauchsüberlassung komplexer Konsumgüter : eine ökonomische Analyse
Bagschik, Thorsten - 1999
Persistent link: https://www.econbiz.de/10000679771
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Selling at the top : the 100 best companies in America to sell for
Birnes, William J.; Markman, Gary - 1985 - 1. ed
Persistent link: https://www.econbiz.de/10000685554
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Market pioneering and market share in consumer goods industries
Robinson, William Thomas - 1984
Persistent link: https://www.econbiz.de/10000690038
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Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard (ed.); Schreiber, Kerstin (contributor) - Marketing-Trendshop <1996, Duisburg> - 1997
Persistent link: https://www.econbiz.de/10000654161