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Covariation assessment by consumers
Bettman, James R. - In: Journal of consumer research : JCR ; an … 13 (1986) 3, pp. 316-326
Persistent link: https://www.econbiz.de/10001018910
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Stages of consumer socialization : the development of consumer knowledge, skills, and values from childhood to adolescence
John, Deborah Roedder - In: Handbook of consumer psychology, (pp. 221-246). 2008
Persistent link: https://www.econbiz.de/10003716189
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Age differences in information processing : understanding deficits in young and elderly consumers
John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 13 (1986) 3, pp. 297-315
Persistent link: https://www.econbiz.de/10001018912
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Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
Monga, Alokparna Basu; John, Deborah Roedder - In: Handbook of brand relationships, (pp. 247-266). 2009
Persistent link: https://www.econbiz.de/10003915618
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Interpersonal influences on adolescent materialism : a new look at the role of parents and peers
Chaplin, Lan Nguyen; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 176-184
Persistent link: https://www.econbiz.de/10003981573
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When do bad things happen to good brands? : understanding internal and external sources of brand dilution
Loken, Barbara; John, Deborah Roedder - In: Brands and brand management : contemporary research …, (pp. 233-270). 2010
Persistent link: https://www.econbiz.de/10003941324
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Self-brand connections in children : development from childhood to adolescence
John, Deborah Roedder; Chaplin, Lan Nguyen - In: The Routledge companion to identity and consumption, (pp. 177-186). 2013
Persistent link: https://www.econbiz.de/10009700291