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Undoubtedly, poverty reduction has become a front-burner issue in development and business agenda. Since its announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) concept has been bedeviled by controversies. A major controversy is whether...
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The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer's web page. Two types of products are examined, a pleasure trip and a laptop computer, to test whether there are differences in the individuals' preferences. There are two reasons for...
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