Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most...

Purpose – The purpose of this paper is to examine the theoretical/conceptual development and application of weblog‐textmining to fashion forecasting in general and street fashion trending in particular. Design/methodology/approach – The current methods of forecasting cannot keep pace with...