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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.; Zhang, Yufei; Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships
Jean, Ruey-Jer Bryan; Kim, Daekwan; Chiou, Jyh-She; … - In: International business review : the official journal of … 27 (2018) 4, pp. 838-851
Persistent link: https://www.econbiz.de/10011906767
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Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui; Calantone, Roger J.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
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Launch activities and timing in new product development
Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
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Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika; Calantone, Roger J.; Voorhees, Clay M.; … - In: Journal of business research : JBR 90 (2018), pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
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Open innovation in the brand management context
Calantone, Roger J.; Nguyen, Hang T. - In: Handbook of research on new product development, (pp. 250-263). 2019
Persistent link: https://www.econbiz.de/10012125136
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Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang; Calantone, Roger J.; Krishnan, Ranjani - In: Management science : journal of the Institute for … 66 (2020) 2, pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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A primer on moderated mediation analysis : exploring logistics involvement in new product development
Calantone, Roger J.; Whipple, Judith M.; Wang, Xinran; … - In: Journal of business logistics : JBL 38 (2017) 3, pp. 151-169
Persistent link: https://www.econbiz.de/10011762628