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Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000426971
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Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J. - 1989
Persistent link: https://www.econbiz.de/10000784676
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Cross-cultural marketing : theory, practice and relevance
Burton, Dawn - 2009
Persistent link: https://www.econbiz.de/10003592385
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Marketing without advertising : brand preference and consumer choice in Cuba
Morales, Emilio; Scarpaci, Joseph L. - 2012
Persistent link: https://www.econbiz.de/10009502970
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Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K. - In: International journal of strategic change management : IJSCM 3 (2011) 4, pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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Maximising export returns : the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand
Driver, Timothy; Saunders, Caroline; Guenther, Meike; … - 2015
Persistent link: https://www.econbiz.de/10011447740
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One in a billion : xploring the new world of China
Thompson, Sandy (contributor); Chung, Chien-min (contributor) - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10002851063
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Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony (ed.); Shultz, Clifford J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002151528
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Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R. - In: New developments and approaches in consumer behavior …, (pp. 269-288). 1998
Persistent link: https://www.econbiz.de/10001299788
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Journal of international consumer marketing
Philadelphia, PA : Routledge, Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10001640162