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JBBM at 21 with a tribute to David T. Wilson : founding editor of the Journal of Business-to-Business Marketing

Busch, Paul S. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 59-66

Persistent link: https://www.econbiz.de/10011304040

DeFanti, Mark P.; Busch, Paul S. - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 241-253

Persistent link: https://www.econbiz.de/10009409555

Marketing theory : the nature and scope of marketing

Hunt, Shelby D. - 2011

Persistent link: https://www.econbiz.de/10008937636

Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept

Szymanski, David M. - In: Journal of marketing 52 (1988) 1, pp. 64-77

Persistent link: https://www.econbiz.de/10001051414

A review and critical evaluation of the Consumer Product Safety Commission : Marketing management implications

Busch, Paul - In: Journal of marketing 40 (1976) 4, pp. 41-49

Persistent link: https://www.econbiz.de/10001962227

The effect of a corporate name change related to a change in corporate image upon a firm's stock price

Busch, Paul S. (contributor) - 2006

This dissertation utilizes the event study methodology from the modern theory of finance to examine corporate name changes (CNCs). Data sources include press releases and articles announcing CNCs compiled by Lexis Nexis, annual reports collected from the SEC File microfiche database compiled by...

Persistent link: https://www.econbiz.de/10009464809