Marketing theory : the nature and scope of marketing
vol. ed.: Paul Busch
| Year of publication: |
2011
|
|---|---|
| Authors: | Hunt, Shelby D. |
| Other Persons: | Busch, Paul S. (contributor) ; Sheth, Jagdish N. (contributor) |
| Published in: |
Legends in marketing: Shelby D. Hunt ; Vol. 1
|
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLV, 229 S. |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937636