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81
An exploration of in store
brand
commitment efforts implications for retailers and manufacturers
Verbeke, Willem J. M. I.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000994371
Saved in:
82
Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin
;
Hildebrandt, Lutz
-
1998
Persistent link: https://www.econbiz.de/10000998088
Saved in:
83
Country-of-origin effects for uni-national and bi-national products
Han, C. M.
- In:
Journal of international business studies : JIBS ; an …
19
(
1988
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10001073330
Saved in:
84
Understanding market characteristics from aggregated
brand
switching data by the method of spectral decomposition
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10001058114
Saved in:
85
Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S.
- In:
Decision sciences : DS
19
(
1988
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10001061778
Saved in:
86
Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
-
1998
Persistent link: https://www.econbiz.de/10000987763
Saved in:
87
Estimating
brand
positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
88
Vernetzte Informationen für komplexe Entscheidungen : neue Anforderungen an die
Marktforschung
Trommsdorff, Volker
- In:
Orientierung für ein neues Europa durch Markt- und …
,
(pp. 67-83)
.
1993
Persistent link: https://www.econbiz.de/10001283938
Saved in:
89
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
90
Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw
Schweiger, Günter
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 93-118)
.
1996
Persistent link: https://www.econbiz.de/10001293678
Saved in:
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