Graham Saunders, Stephen - In: European Business Review 23 (2011) 6, pp. 561-571
– Nestlé – operating in a highly dynamic, complex, and often ambiguous environment in a crisis torn Zimbabwe. Design … Zimbabwe at various critical decision‐making time periods. Findings – While consumer pressure groups and international rights … activists in Europe condemned Nestlé's actions in Zimbabwe as unethical and unacceptable, this research found that by exploring …