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Analytic support for managing new industrial product design and growth

Choffray, Jean-Marie; Lilien, Gary L. - 1982

Persistent link: https://www.econbiz.de/10004098979

Market planning for new industrial products

Choffray, Jean Marie; Lilien, Gary L. - 1980

Persistent link: https://www.econbiz.de/10004006002

Explanatory and predictive models of consumer behavior

Roberts, John; Lilien, Gary L. - 1992

Persistent link: https://www.econbiz.de/10004147260

Exploring influence and bias in household purchasing decisions

Hoffman, Donna L.; Lilien, Gary L. - 1993

Persistent link: https://www.econbiz.de/10004566089

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Grewal, Rajdeep; Lilien, Gary L.; Mallapragada, Girish - In: Management science : journal of the Institute for … 52 (2006) 7, pp. 1043-1056

Persistent link: https://www.econbiz.de/10007269205

Exceptional Paper--ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products

Lilien, Gary L. - In: Management Science 25 (1979) 2, pp. 191-204

This paper reports the results of the ADVISOR 2 study, aimed at providing an understanding of and guidance for marketing mix decisions for industrial products. The study involved 22 companies and 131 products. Although cross-sectional in nature, justification is presented for using the...

Persistent link: https://www.econbiz.de/10009214197

Reply to Farris and Buzzell's Comment on ADVISOR 2 Paper

Lilien, Gary L. - In: Management Science 26 (1980) 1, pp. 101-105

Farris and Buzzell's (Farris, Paul W., Robert D. Buzzell. A comment on modeling the marketing mix decision for industrial products. Management Sci. this issue.) comment on my (Liuen, Gary L. 1979. ADVISOR 2: Modeling the marketing mix decision for industrial products. Management Sci. 25...

Persistent link: https://www.econbiz.de/10009214370

Marketing engineering : computer assisted marketing analysis and planning

Lilien, Gary L.; Rangaswamy, Arvind

Persistent link: https://www.econbiz.de/10004367294

Marketing decision making : a model-building approach

Lilien, Gary L.; Kotler, Philip - 1983

Persistent link: https://www.econbiz.de/10004660350

The marketing mix : progress and prospects

Lilien, Gary L. - 1983

Persistent link: https://www.econbiz.de/10004662641