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New industrial product design...
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Lilien, Gary L.
203
Keeney, Ralph L.
119
Rangaswamy, Arvind
31
Grewal, Rajdeep
18
Raiffa, Howard
13
Choffray, Jean-Marie
12
De Bruyn, Arnaud
12
Srinivasan, Raji
11
Roberts, John H.
10
Yoon, Eunsang
9
Bruggen, G.H. van
7
Kalish, Shlomo
7
Dearden, James A.
6
Hada, Mahima
6
Hammond, John S.
6
Rao, Ambar G.
6
Bruggen, Gerrit H. van
5
Chatterjee, Kalyan
5
Kayande, Ujwal
5
Keeney, Ralph
5
Liechty, John C.
5
Mallapragada, Girish
5
Shankar, Venkatesh
5
Skiera, Bernd
5
Spann, Martin
5
Winterfeldt, Detlof von
5
Bell, David E.
4
Carlson, Kurt A.
4
Gopalakrishna, Srinath
4
Gregory, Robin
4
Kotler, Philip
4
McDaniels, Timothy L.
4
Roberts, John
4
Bond, Samuel D.
3
Bulte, Christophe Van den
3
Eliashberg, Jehoshua
3
Germann, Frank
3
Kayande, U.
3
Laurent, Gilles
3
Little, John D. C.
3
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1
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1
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Management Science
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
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13
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12
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9
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8
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6
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6
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4
Sloan management review
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3
ERIM Report Series Reference
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3
Marketing management : a quarterly business management publication of the American Marketing Association
3
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3
Australasian marketing journal
2
Decision support systems : DSS ; the international journal
2
Energy Policy
2
Energy policy
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European Journal of Operational Research
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
A Wiley Interscience Publication
1
Advances in applied microeconomics : a research annual
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ECONIS (ZBW)
159
OLC EcoSci
77
RePEc
56
USB Cologne (EcoSocSci)
37
BASE
3
Other ZBW resources
1
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251
Analytic support for managing new industrial product design and growth
Choffray, Jean-Marie
;
Lilien, Gary L.
-
1983
Persistent link: https://www.econbiz.de/10004769562
Saved in:
252
New product and brand management : Marketing engineering applications
Lilien, Gary L.
;
Rangaswamy, Arvind
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004818530
Saved in:
253
Marketing research : marketing engineering applications
Lilien, Gary L.
;
Rangaswamy, Arvind
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004818535
Saved in:
254
Marketing engineering : computer-assisted marketing analysis and planning
Lilien, Gary L.
;
Rangaswamy, Arvind
-
2004
-
Rev. 2. ed.
Persistent link: https://www.econbiz.de/10004818605
Saved in:
255
Forecasting sales and evaluating launch strategies for new industrial products
Choffray, Jean-Marie
;
Lilien, Gary L.
-
1983
Persistent link: https://www.econbiz.de/10004781662
Saved in:
256
A descriptive model of the trade show budgeting decision process
Lilien, Gary L.
-
1981
Persistent link: https://www.econbiz.de/10004783083
Saved in:
257
New product pricing strategies in monopoly duopoly markets : an extension of the Eliashberg-Jeuland model
Yoon, Eunsang
;
Lilien, Gary L.
-
1984
Persistent link: https://www.econbiz.de/10004784299
Saved in:
258
A new product launch time decision model
Yoon, Eunsang
;
Lilien, Gary L.
-
1984
Persistent link: https://www.econbiz.de/10004784307
Saved in:
259
Applications of innovation diffusion models in marketing
Kalish, Shlomo
;
Lilien, Gary L.
-
1985
Persistent link: https://www.econbiz.de/10004580066
Saved in:
260
Turning adversity into advantage: Does proactive marketing during a recession pay off?
Srinivasan, Raji
;
Rangaswamy, Arvind
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10006161320
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