Marketing engineering : computer-assisted marketing analysis and planning
Gary L. Lilien ; Arvind Rangaswamy
| Year of publication: |
2004 ; Rev. 2. ed.
|
|---|---|
| Authors: | Lilien, Gary L. ; Rangaswamy, Arvind |
| Publisher: |
Victoria, B.C. : Trafford |
| Subject: | Marketing |
| Extent: | XXIV, 518 S. : Ill., graph. Darst. 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4120-2252-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004818605