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New industrial product design...
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21
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20
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19
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16
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14
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14
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4
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21
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245
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85
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3
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64
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64
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9
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9
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6
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190
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141
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3
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Lilien, Gary L.
203
Keeney, Ralph L.
120
Rangaswamy, Arvind
31
Grewal, Rajdeep
18
Raiffa, Howard
13
Choffray, Jean-Marie
12
De Bruyn, Arnaud
12
Srinivasan, Raji
11
Roberts, John H.
10
Yoon, Eunsang
9
Bruggen, G.H. van
7
Kalish, Shlomo
7
Dearden, James A.
6
Hada, Mahima
6
Hammond, John S.
6
Rao, Ambar G.
6
Bruggen, Gerrit H. van
5
Chatterjee, Kalyan
5
Kayande, Ujwal
5
Liechty, John C.
5
Mallapragada, Girish
5
Shankar, Venkatesh
5
Skiera, Bernd
5
Spann, Martin
5
Winterfeldt, Detlof von
5
Bell, David E.
4
Carlson, Kurt A.
4
Gopalakrishna, Srinath
4
Gregory, Robin
4
Keeney, Ralph
4
Kotler, Philip
4
McDaniels, Timothy L.
4
Roberts, John
4
Bond, Samuel D.
3
Bulte, Christophe Van den
3
Eliashberg, Jehoshua
3
Germann, Frank
3
Kayande, U.
3
Laurent, Gilles
3
Little, John D. C.
3
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1
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1
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1
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1
Institute for the Study of Business Markets
1
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1
International Conference Multi-Attribute Decision Making via OR Based Expert Systems <1986, Passau>
1
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1
Université Paris-Dauphine (Paris IX)
1
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Management Science
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing
13
Marketing Science
12
Working series in marketing research
12
Operations research
9
Operations research : the journal of the Operations Research Society of America
8
Interfaces : the INFORMS journal on the practice of operations research
6
Journal of risk and uncertainty : JRU
6
Operations research, Management science : OR MS ; the international literature digest
6
Risk analysis : an international journal
6
ERIM report series research in management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
4
MSI reports : working paper series
4
Research memorandum / International Institute for Applied Systems Analysis : RM
4
Sloan management review
4
Working Series in marketing research
4
Analysis of public systems
3
ERIM Report Series Reference
3
Harvard business review : HBR
3
Journal of Business Research
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Working paper series
3
Australasian marketing journal
2
Decision support systems : DSS ; the international journal
2
Energy Policy
2
Energy policy
2
European Journal of Operational Research
2
Journal of business research : JBR
2
Journal of marketing research
2
Preprint series of the International Institute of Management Berlin
2
Review of marketing research
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
A Wiley Interscience Publication
1
Advances in applied microeconomics : a research annual
1
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Source
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ECONIS (ZBW)
159
OLC EcoSci
77
RePEc
56
USB Cologne (EcoSocSci)
37
BASE
3
Other ZBW resources
1
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61
Survival of high tech firms: the effects of diversity of product-market portfolios, patents, and trademarks
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10003735962
Saved in:
62
Offering online recommendations with minimum customer input through conjoint-based decision aids
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10003736766
Saved in:
63
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003265622
Saved in:
64
Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko
; …
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
Saved in:
65
Marketing decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
-
Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
Saved in:
66
Applications of innovation diffusion models in marketing
Kalish, Shlomo
- In:
Innovation diffusion models of new product acceptance
,
(pp. 235-279)
.
1986
Persistent link: https://www.econbiz.de/10001308538
Saved in:
67
Informants in organizational marketing research : how many, who, and how to aggregate responses?
Bruggen, Gerrit H. van
;
Lilien, Gary L.
;
Kacker, Manish
-
2000
Persistent link: https://www.econbiz.de/10001600565
Saved in:
68
Advertising coopetition : who pays? Who gains?
Dearden, James A.
;
Lilien, Gary L.
-
2001
Persistent link: https://www.econbiz.de/10001636634
Saved in:
69
The timing of competitive market entry : an exploratory study of new industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10001087175
Saved in:
70
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
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