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Global pharmaceuticals : ethics, markets, practices
Petryna, Adriana (ed.); Lakoff, Andrew (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003115035
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Absatzsystem, Wettbewerb und Marktbearbeitungsalternativen bei verschreibungspflichtigen Arzneimitteln
Molitor, Harald - 2000
Persistent link: https://www.econbiz.de/10001487910
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Preisfindung und optimale Marketingstrategien für neue pharmazeutische Produkte : eine neue Anwendung von Discrete Choice- und zensierten Regressions-Modellen
Hujer, Reinhard; Grammig, Joachim; Fryns, Heinrich; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 48 (1996) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10001195097
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine - In: Belgian journal of operations research, statistics and … 29 (1989) 1, pp. 3-45
Persistent link: https://www.econbiz.de/10001076735
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Pharma-Marketing : Möglichkeiten und Grenzen nach der Strukturreform des Gesundheitswesens
Kaas, Klaus Peter - In: Journal of business economics : JBE 59 (1989) 6, pp. 620-636
Persistent link: https://www.econbiz.de/10001063636
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Pharmaceutical product management in 1990 : will there be any changes?
Kleizen, Hendrikus G. - In: European journal of marketing : EJM 19 (1985) 7, pp. 5-10
Persistent link: https://www.econbiz.de/10001071440
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Anticompetitive Marketing in the Context of Pharmaceutical Switching in Europe
Domeij, Bengt - 2013
The article deals with the intersection between competition law rules on abuse of a dominant position and switching strategies employed by pharmaceutical originator companies. Switching is also known as ever-greening, product hopping or product life cycle strategies. It is one of the most...
Persistent link: https://www.econbiz.de/10013077034
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - In: Journal of health economics 73 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012495806