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Anticompetitive Marketing in the Context of Pharmaceutical Switching in Europe
Domeij, Bengt - 2013
The article deals with the intersection between competition law rules on abuse of a dominant position and switching strategies employed by pharmaceutical originator companies. Switching is also known as ever-greening, product hopping or product life cycle strategies. It is one of the most...
Persistent link: https://www.econbiz.de/10013077034
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Planung des persönlichen Vertriebs im Pharmamarketing
Seemann, Nikolaus von - 1995
Persistent link: https://www.econbiz.de/10013391480
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Erfolgreiches strategisches Pharma-Marketing : eine theoriegeleitete empirische Studie auf der Grundlage des situativen Ansatzes
Walther, Hans-Peter - 1988
Persistent link: https://www.econbiz.de/10013392549
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Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong; Nam, Hyoryung; Choi, Jeonghye - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 847-866
Persistent link: https://www.econbiz.de/10013399635
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Pharmaceutical market (Edition 2022)
OECD - 2022
Persistent link: https://www.econbiz.de/10014324270
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Pharmaceutical market (Edition 2018)
OECD - 2018
Persistent link: https://www.econbiz.de/10013523933
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Pharmaceutical market (Edition 2019)
OECD - 2019
Persistent link: https://www.econbiz.de/10013524763