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Market segmentation, product d...
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Evolutionary economics
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Dickson, Peter R.
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4
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4
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4
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3
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3
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2
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2
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31
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
32
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
33
The managerial path to return on quality : how individual and collective belief systems evolve in the firm ; Report No. 04-107
Moorman, Christine
;
Rust, Roland T.
;
Dickson, Peter R.
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 3-24
Persistent link: https://www.econbiz.de/10002521179
Saved in:
34
Getting returns from service quality : is the conventional wisdom wrong?
Rust, Roland T.
;
Moorman, Christine
;
Dickson, Peter R.
-
2000
Persistent link: https://www.econbiz.de/10001602943
Saved in:
35
The pursuit of excellence in process thinking and customer relationship management
Dickson, Peter R.
;
Lassar, Walfried M.
;
Hunter, Gary L.
; …
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003849209
Saved in:
36
The dubious origins of the Sherman Antitrust Act : the mouse that roared
Dickson, Peter R.
;
Wells, Philippa K.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10001620946
Saved in:
37
Evolutionary theories of competition and aftermarket antitrust law
Dickson, Peter R.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 73-93
Persistent link: https://www.econbiz.de/10003503814
Saved in:
38
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both
Rust, Roland T.
;
Moorman, Christine
;
Dickson, Peter R.
- In:
Journal of marketing
66
(
2002
)
4
,
pp. 7-24
Persistent link: https://www.econbiz.de/10005939679
Saved in:
39
Strategic planning for logistics
Cooper, Martha C.
;
Innis, Daniel E.
;
Dickson, Peter R.
-
1992
Persistent link: https://www.econbiz.de/10004254963
Saved in:
40
The consumption of household durables : a behavioral review
Dickson, Peter R.
;
Wilkie, William Lawrence
-
1978
Persistent link: https://www.econbiz.de/10004148519
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