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Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza; Albadvi, Amir - In: Journal of modelling in management 10 (2015) 2, pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
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Contracts, biases, and consumption of access services
Leider, Stephen; Sahin, Ozge - In: Management science : journal of the Institute for … 60 (2014) 9, pp. 2198-2222
Persistent link: https://www.econbiz.de/10010461980
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Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)
Fasolo, Barbara (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003264078
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Rationale Unternehmens- und Marketingplanung : strategische, operative und taktische Entscheidungen ; mit 44 Tabellen
Kasprik, Rainald - 2002
Persistent link: https://www.econbiz.de/10001599470
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Decisions, organization planning, and the marketing concept
Brion, John M. - 1964
Persistent link: https://www.econbiz.de/10001953347
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Marketing management : a strategic, decision-making approach
Boyd, Harper W. (contributor) - 2002 - 4. ed.
Persistent link: https://www.econbiz.de/10001552043
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Prospect theory und Käuferverhalten
Nitzsch, Rüdiger von - In: Die Betriebswirtschaft : DBW 58 (1998) 5, pp. 622-634
Persistent link: https://www.econbiz.de/10001248410
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Effektivität computergestützter Management-Entscheidungsprozesse
Walterscheid, Heinz - 1996
Persistent link: https://www.econbiz.de/10000936313
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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777