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A comparative study of regional innovative entrepreneurship in Russia and the United States

Kravchenko, Natalia A; Kuznetsova, Svetlana A; … - In: Journal of Small Business and Enterprise Development 22 (2015) 1, pp. 63-81

different types of institutional environment in Russia and the USA. Design/methodology/approach – A survey was administered … among small innovative firms in the State of Minnesota (USA) and Novosibirsk Oblast (Russia). Mann-Whitney test for median … entrepreneurship in Russia and the USA. …

Persistent link: https://www.econbiz.de/10014903944

Validating the retail service quality scale for US and Korean customers of discount stores: an exploratory study

Kim, Soyoung; Jin, Byoungho - In: Journal of Services Marketing 16 (2002) 3, pp. 223-237

discount retail setting in the USA and Korea. Two convenience samples of US and Korean college students provided the data for … not observed in either sample. Examination of the means of the dimensions indicated differences between the USA and Korea …

Persistent link: https://www.econbiz.de/10014904936

A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis

Bang, Hae‐Kyong; Sook Moon, Young - In: Journal of Services Marketing 16 (2002) 5, pp. 443-459

implemented by practitioners in the USA and South Korea is investigated, using a content analysis methodology. It is hypothesized …

Persistent link: https://www.econbiz.de/10014904948

Commentary – Comparing the Hispanic and Non‐Hispanic Markets: How Different Are They?

Minor, Michael - In: Journal of Services Marketing 6 (1992) 2, pp. 29-32

Notes that the rise in the US Hispanic population has attracted a lot of interest in the marketing of products to them. Summarizes that traditionally marketers have viewed Hispanics as a distinct marketing segment. Examines studies of Hispanic consumers and suggests that differences between...

Persistent link: https://www.econbiz.de/10014905469

Use of Credit Cards by Older Americans

Mathur, Anil; Moschis, George P. - In: Journal of Services Marketing 8 (1994) 1, pp. 27-36

Although older American spend increasingly large sums of money on goods and services, it is widely believed by financial service providers and retailers that these individuals make relatively little use of credit cards. Using a large national sample of respondents from different age groups,...

Persistent link: https://www.econbiz.de/10014905513

Management by Team

Bak, Constance A.; Vogt, Leslie H.; George, William R.; … - In: Journal of Services Marketing 8 (1994) 1, pp. 37-47

For many service organizations, employees are the “providers of values” to customers. Yet prescriptions for the productivity challenges of the service sector usually focus on automation and other technologies. Based on the case example of Virginia Blood Services, a health services...

Persistent link: https://www.econbiz.de/10014905514

Hospital Advertising

Saad Andaleeb, Syed - In: Journal of Services Marketing 8 (1994) 1, pp. 48-59

Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are perceived as helpful and not adding to patients′ costs, consumers are likely...

Persistent link: https://www.econbiz.de/10014905515

Customer Expectations and Perceptions of Service Quality in Retail Apparel Specialty Stores

Bishop Gagliano, Kathryn; Hathcote, Jan - In: Journal of Services Marketing 8 (1994) 1, pp. 60-69

Examines the differences between consumers′ expectations and perceptions of service quality they received when shopping apparel specialty stores. Also takes into account consumer demographic characteristics. Utilizes SERVQUAL scale and methodology developed by Parasuraman et al ., (1991)....

Persistent link: https://www.econbiz.de/10014905516

Competitive Advantage through Specialty Franchising

Preble, John F.; Hoffman, Richard C. - In: Journal of Services Marketing 8 (1994) 2, pp. 5-18

Suggests that competitive mobility is based on strategic adaptation to meet customer needs and market trends. This type of competitive advantage is characteristic of mobile service franchises, and it also has implications for non‐franchised businesses. Reviews the growth of mobile service...

Persistent link: https://www.econbiz.de/10014905517

Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising

Butler, Daniel D.; Abernethy, Avery M. - In: Journal of Services Marketing 8 (1994) 2, pp. 46-56

Suggests that an important source of attorney and accounting services information is the Yellow Pages phone book. Examines the information consumers want from Yellow Pages advertisements to help them select these services. Specifically, consumers want factual information regarding the type of...

Persistent link: https://www.econbiz.de/10014905520