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Strategy maps: a spatial repre...
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DeSarbo, Wayne S.
229
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101
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43
Jedidi, Kamel
37
Oliva, Terence A.
31
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21
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ECONIS (ZBW)
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
Saved in:
2
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
3
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
4
A review of recent developments in latent class regression models
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856806
Saved in:
5
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
Saved in:
6
A mixture likelihood approach for generalized linear models
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000837012
Saved in:
7
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
8
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
9
Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Wang, Rui
- In:
Strategic management journal
30
(
2009
)
13
,
pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
Saved in:
10
Latent structure regression
DeSarbo, Wayne
;
Kamakura, Wagner A.
;
Wedel, Michel
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 394-417)
.
2006
Persistent link: https://www.econbiz.de/10003420132
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