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61
Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung
Homburg, Christian
-
1989
Persistent link: https://www.econbiz.de/10000780188
Saved in:
62
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
-
1989
Persistent link: https://www.econbiz.de/10000783751
Saved in:
63
Kundenstrukturanalyse als Instrument zur Informationsgewinnung für Managemententscheidungen im Bereich des Direktmarketing
Franzen, Ottmar
-
1990
Persistent link: https://www.econbiz.de/10000817033
Saved in:
64
Herkunfts- und Gütezeichen im Kaufentscheidungsprozeß : die Conjoint-Analyse als Instrument zur Bedeutungsbeurteilung
Sattler, Henrik
-
1990
Persistent link: https://www.econbiz.de/10000821898
Saved in:
65
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
66
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
67
Marketing analysis in project evaluation
Savvides, Savvakis C.
-
1990
Persistent link: https://www.econbiz.de/10000824892
Saved in:
68
Basic marketing research
Churchill, Gilbert A.
-
1988
Persistent link: https://www.econbiz.de/10000755726
Saved in:
69
Optimierung des finanziellen Umfanges von Absatzförderungsmaßnahmen unter Verwendung eines dynamischen Ansatzes aus der Kontrolltheorie - Entwicklung und Anwendung auf dem Trinkmil...
Nuppenau, Ernst-August
-
1988
Persistent link: https://www.econbiz.de/10000756276
Saved in:
70
Marketing research
Peterson, Robert A.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000760551
Saved in:
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