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Agents of change: how young consumers are changing the world of marketing
Spero, Ian; Stone, Merlin - In: Qualitative market research : an international journal 7 (2004) 2, pp. 153-159
Persistent link: https://www.econbiz.de/10006022747
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Measuring advertising performance - CUSTOMER MANAGEMENT - The business benefits of customer management - Here are some ways to model customer relationships and exploit the results...
Stone, Merlin; Woodcock, Nell - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 2, pp. 42-45
Persistent link: https://www.econbiz.de/10006748133
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Focus: CRM - Customer retention -- Dreams and reality - Do you have a customer-retention strategy? If so, what exactly does it mean? Unless you have a clear understanding, you'll h...
Stone, Merlin - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 6, pp. 25-27
Persistent link: https://www.econbiz.de/10006751826
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'Customer retention is one of those topics that academics, consultants and ad agencies like to talk about but rarely understand'
Stone, Merlin - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 6, pp. 25
Persistent link: https://www.econbiz.de/10006751827
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Social intelligence in customer engagement
Stone, Merlin; Woodcock, Neil - In: Journal of strategic marketing 21 (2013) 5, pp. 394-401
Persistent link: https://www.econbiz.de/10010155009
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The state of customer management performance in Malaysia
Starkey, Michael W.; Williams, David; Stone, Merlin - In: Marketing intelligence & planning 20 (2002) 6, pp. 378
Persistent link: https://www.econbiz.de/10006972290
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Future Marketers: Future Curriculum: Future Shock?
Evans, Martin; Nancarrow, Clive; Tapp, Alan; Stone, Merlin - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 579-596
Persistent link: https://www.econbiz.de/10006973497
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Customer management in public sector organisations
Woodcock, Neil; Stone, Merlin; Ekinci, Yuksel - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10009869276
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Customer retention management in the recession
Ginn, John; Stone, Merlin; Ekinici, Yuksel - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10009869341
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How Platforms are Transforming Customer Information Management
Stone, Merlin; Aravopoulou, Eleni; Girardi, Gherardo G. G. - 2018
The purpose of this paper is to explain the development of ecosystems and platforms to manage customer information, and to identify the management, research and teaching implications of this evolution. Design/methodology/approach: This article is based on research and industrial experience of...
Persistent link: https://www.econbiz.de/10014033877