Kashif, Muhammad; Abdur Rehman, Mohsin; Pileliene, Lina - In: The TQM Journal 28 (2016) 1, pp. 62-78
loyalty path in Islamic banking sector of Pakistan is established. A self-administered survey was conducted to approach 300 … Islamic bank customers in major cities of Pakistan. The respondents were purposefully selected based on their extent of using … Pakistan. Furthermore, the path from the customer satisfaction to loyalty by employing PAKSERV scale has been presented for the …