The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual framework, which highlights the main variables affecting the international marketing operations of public and private tourist organisations. In particular, the methods with which...

In order to assure that the basic objectives of a national tourist organisation are achieved, tourism marketing strategy at corporate level should be intimately related to tactical marketing planning. This article, the second of a two‐part series, examines a number of conceptual frameworks and...

Tourism may be described variously because of its “close” relationships with other social sciences, including economics, politics, sociology, cultural anthropology, psychology and even law and statistics. As per Wahab (1971) tourism is a “system” that relates to the sociosphere and is a...