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Estimating demand with multi-homing in two-sided markets

Affeldt, Pauline Luise; Argentesi, Elena; Filistrucchi, Lapo - 2021

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

Persistent link: https://www.econbiz.de/10012664715

Advertising and price competition in the presence of overlapping ownership

Li, Changying; Li, Youping; Zhang, Jianhu - In: Journal of institutional and theoretical economics : JITE 178 (2022) 1, pp. 43-53

Persistent link: https://www.econbiz.de/10013173085

Treatment effectiveness and side effects : a model of physician learning

Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325

Persistent link: https://www.econbiz.de/10009777045

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10009779799

Influence of advertisement on customers based on AIDA model

Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298

Persistent link: https://www.econbiz.de/10011998468

Spillovers from mass advertising : an identification strategy

Thomas, Michael - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 807-826

Persistent link: https://www.econbiz.de/10012294609

Triggers of engagement and avoidance : applying approach-avoid theory

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508

Persistent link: https://www.econbiz.de/10012263508

"Platform mergers: lessons from a case in the digital tv market"

Ivaldi, Marc; Zhang, Jiekai - 2020

Persistent link: https://www.econbiz.de/10012264652

Advertising competition in the free-to-air TV broadcasting industry

Ivaldi, Marc; Zhang, Jiekai - 2017

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …

Persistent link: https://www.econbiz.de/10011646956

Modelling consumer responses to advertising slogans through artificial neural networks

Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116

Persistent link: https://www.econbiz.de/10011612049