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McDonald, Malcolm
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Simon, Hermann
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Fantapié Altobelli, Claudia
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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IEEE transactions on engineering management : EM
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Harvard-Business-Manager : das Wissen der Besten
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31
Planung von Marketing-Strategien : die Entwicklung von Marketing-Strategien im strategischen Marketing-Planungsprozess ; eine theoretische Analyse unter besonderer Berücksichtigung...
Müller, Wolfgang
-
1986
Persistent link: https://www.econbiz.de/10000712504
Saved in:
32
Strategic product market choices by multinationals and local firms in a newly industrializing country
Vachani, Sushil
-
1985
Persistent link: https://www.econbiz.de/10000772645
Saved in:
33
Customer-generated innovation in high tech markets
Vanden Abeele, Pierre
;
Christiaens, I.
-
1988
Persistent link: https://www.econbiz.de/10000776900
Saved in:
34
Zwischen Standardisierung und Individualisierung : wo liegen die Grenzen weitergehender Angebotsdifferenzierungen? ; Texte der Referate und der Podiumsdiskussion einer Fachveransta...
1988
Persistent link: https://www.econbiz.de/10000780658
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35
Ökologische Senkrechtstarter : die Studie zu grünen Markterfolgen
Knell, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10000373886
Saved in:
36
Produktinnovation : Entwicklung und Vermarktung neuer Produkte
Witt, Jürgen
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000602801
Saved in:
37
Die Nutzungsdauer von Konsumgütern als Problem der strategischen Marketing-Planung : Bestandsaufnahme und Forschungsperspektiven
Standop, Dirk
- In:
Der Integrationsgedanke in der Betriebswirtschaftslehre …
,
(pp. 331-351)
.
1989
Persistent link: https://www.econbiz.de/10001272654
Saved in:
38
Product positioning based on knowledge-oriented support : a logical framework
Gaul, Wolfgang
- In:
Mathematical modelling in economics : essays in honor …
,
(pp. 392-407)
.
1993
Persistent link: https://www.econbiz.de/10001283709
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39
Marktorientiertes Kostenmanagement durch Target Costing und Product Life Cycle Costing
Coenenberg, Adolf Gerhard
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 371-402)
.
1997
Persistent link: https://www.econbiz.de/10001296700
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40
Competitive analysis with differenciated products
Hausman, Jerry A.
- In:
Annales d'économie et de statistique
(
1994
),
pp. 159-180
Persistent link: https://www.econbiz.de/10001332966
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